Our Story



MIYO - Make It Your Own was designed with giving our clientele the Make It Your Own aspect of creating your own look and style with our hand picked selections. We are an upscale boutique located in Historic Downtown San Clemente. We began in the summer of 2016 as an online store participating in local markets, and fashion events and quickly grew into a storefront location.



We offer customers the convenience of a minimalistic, cozy boutique with thoughtfully curated seasonal apparel & accessories. We specialize in curating vintage, modern and designer brands.





We offer you the convenience of hand-picked vintage and modern styles. MIYO provides men & women’s trends catering to the current season and clientele with local handmade products to bring hand crafting and fashion to life.


  • Customers – we treat every customer who walks into MIYO as if they are a long time friend, because relationships are key to our success.
  • Quality over Quantity –  we believe in quality over quantity in thoughtfully curating each product with sustainability and longevity in mind.
  • Convenience – offering both true vintage and modern trends with quality and purpose.
  • Environment – we provide a calm, clean, and organized environment for your shopping pleasure.
  • Styles & Trends – we value how styles & trends inspire who we are and how we feel in the clothes we wear thoughtfully curated and inspiring you to make it your own.